Laser engraving is the branding method of using lasers to engrave, etch or mark a promotional item. Laser engraving is very precise and can reproduce the finest of details in a logo design. Engraving is designed to penetrate the top layer or coating of a product producing a tone-on-tone effect on solid materials or a contrasting effect if the material below the top coating is of a different colour. If the colour combinaton is not desirable a technique called oxidation is used that turns the engraved area black to produce a rich looking imprint.
Pad printing is the most versatile of all printing processes with it's unique ability to print flat and irregular three dimensional objects. Pad printing is used for decorating many promotional products including golf balls, usb flash drives, pens, drink ware, anti stress items, keyrings, calculators to name a few.
With pad printing, there are three major components: pad, ink and cliche'. The cliche' is made of a hard polymer and is configured with the desired design etched into it to act as a reservoir for the ink. The pad, typically made from a silicone rubber, first presses against the ink reservoir in the cliche'. The pad picks up the design and transfers it by pressing directly onto the product.
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